Articles by Chief Marketer Staff

Google’s Algorithm Updates Dive Bomb Local Businesses

January 22, 2018 |  by Chad Crowe

Businesses hoping to gain or retain a spot in organic search may find it more difficult after two algorithm updates by Google that have had significant effects on local businesses.

Hey B2B Marketers—Think More B2C in 2018

January 18, 2018 |  by Sanjay Castelino

Want more success in B2B marketing? Start thinking like a B2C marketer. Here's four ideas to get started.

Creating Physical Experiences in a Digital World: 4 Tips

January 5, 2018 |  by Don Moss

Consumers' physical relationships and communications are bound to the digital world — and your brand experiences must be too.

4 Predictions for Martech in 2018

January 4, 2018 |  by Sam Melnick

Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.

5 Content Marketing Myths to Bust in 2018

January 2, 2018 |  by Ana Cook

There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.

How Google, Amazon and Facebook Have Changed B2B Marketing

December 28, 2017 |  by Glenn Gow

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.

5 Tips for Striking a Balance in Ecommerce

December 21, 2017 |  by Yancy Oshita

As marketing teams strive to set a new bar for content and feature richness, what can they do to protect ecommerce site performance in the process?

Better B2B Lead Gen in 2018: 3 Tips

December 14, 2017 |  by Tom Shapiro

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

4 Ways to Get Ready for the AI Revolution

December 12, 2017 |  by Ranjita Ghosh

What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?

Six Elements of Effective Marketing Creative Design

December 6, 2017 |  by Danielle Riley

A great headline and a striking font contribute quite a lot to the effectiveness of marketing creative. But there are other, more subtle design elements that can be just as impactful—including these six essential ones.