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Chief Marketer Staff

  • Acxiom/Direct Media Manages MacDonald Inventory

    Acxiom/Direct Media, Greenwich, CT, has taken over list management of the entire list inventory of MacDonald Communications Corp.These lists, which name

  • Toys “R” Us Names Kornblum Marketing Chief

    Toy giant Toys “R” Us, Paramus, NJ, has named Warren Kornblum, 46, senior vice president and chief marketing officer. Kornblum, formerly managing partner

  • Searle Moves: From Burnett To Draft?

    G.D. Searle & Co. pulled its direct marketing for Celebrex from Leo Burnett USA, Chicago, but not its general advertising. It looks like DraftWorldwide

  • Direct American Marketers Settles With States

    Pennsylvania attorney general Mike Fisher announced yesterday a $3 million multi-state bankruptcy claim settlement with Direct American Marketers Inc.,

  • Emerick To Advise DMA on B-to-B

    The Direct Marketing Association said that business-to-business direct marketing expert Tracy Emerick will work with the group to further develop its

  • McHugh Reintroduces Postal-Reform Bill

    House postal subcommittee chairman Rep. John McHugh (R-NY) last week reintroduced a bill to reform the U.S. Postal Service, saying that while he expects

  • DIRECT Listline

    Restoration Hardware This new Restoration Hardware catalog list identifies 35,000 last-six-month buyers. They are 100% direct mail sold. The catalog offers

  • Priority Fulfillment Enters Europe

    Priority Fulfillment Services Inc. has established a European presence. PFS Europe will headquarter in Maastricht, Netherlands, operating a call center,

  • Snyder Buys Redskins

    Daniel M. Snyder, as part of a group lead by Howard Milstein, a co-owner of the New York Islanders hockey team, has become an owner of the Washington

  • Sharper Image To Launch Internet Auction Site

    Sharper Image Corp., San Francisco, will expand its Web site (http://www. sharperimage.com) to include a new Sharper Image Product Auction site. The auction