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Former DMA Chief Now Interim Head of Lillian Vernon

Former DMA Chief Now Interim Head of Lillian Vernon

Posted on January 12, 1999 by Chief Marketer Staff

Jonah Gitlitz, former president and CEO of the Direct Marketing Association, is leading the search for a new president of Lillian Vernon Inc. in his first week as interim president of the 47-year-old catalog company.

The board of directors decided not to renew the contract of Howard Goldberg, who had been president and COO. Goldberg has left the company to pursue other interests.

Gitlitz, who is also a longtime director of Lillian Vernon, was president of the DMA from 1985 to 1996.

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