Chief Marketer Staff

• TeleSpectrum and IDRC to Merge

  Two major outsourcing service bureaus, TeleSpectrum Worldwide Inc. and International Data Response Corp. (IDRC), have agreed to merge.According to TeleSpectrum,

• Short Cuts

  Dickenson Direct, Braintree, MA, named Liz McCleary-Sills associate account manager. Her background includes stints at State Street Consultants Inc. and

• Land’s End Holiday Sales Risen 8%

  Lands’ End, Inc., Dodgeville, WI, had 1998 holiday season sales of $412 million, up 8.5% from holiday season sales of $380 million in 1997. The company

• Valassis to Launch Internet Coupon System

  Sales promotion company Valassis Communications Inc., (VCI), Livonia, MI, signed an agreement to purchase up to 50% of Merge, LLC, to launch an Internet

• Cataloger to Pay $525,000 for Using Unlicensed Software

  Oriental Trading Company, an Omaha, NE-based cataloger, has agreed to pay a software-piracy watchdog group $525,000 for using unlicensed copies of software

• Prosper NRG, Beldenergy Bow Utilities Marketing System

  Prosper NRG Marketing and Beldenergy have introduced Direct To Market, an interactive service to help pitch energy services to business prospects in deregulated

• Short Cuts

  In what is seen as the first such effort in the country, Meiji Life Insurance Co. has tied up with Cecile Co., Japan’s largest mail order service firm,

• Online Spending Doubles For Holiday Season: Survey

  Internet users more than doubled their online holiday spending during the 1998 holiday season, according to a survey by World Research.During the 1998

• Netscape Picks Annuncio For Data Automation Services

  Annuncio Software, Los Altos, CA, has been selected by Netscape Communications Corp., Mountain View, CA, to facilitate its marketing automation and one-to-one

• Observers Fear End Of USPS Profit Trend, Sooner Rate Case

  The days of windfall U.S. Postal Service profits and low rate increases may be ending and the next rate case may come sooner than expected, fear mailing