Chief Marketer Staff

• DMers Fight FedEx Effort Over Global Postal Agreements

  The direct marketing industry is about to launch a major offensive to keep Secretary of State Madeline Albright from stripping the State Department’s

• Brieley Sells One-Fifth of Firm to WPP Group

  Brierley & Partners, Dallas, has sold a 20% stake in itself to London-based advertising and communications company WPP Group. The value of the all-cash

• Valassis to Launch Internet Coupon System

  Sales promotion company Valassis Communications Inc., (VCI), Livonia, MI, signed an agreement to purchase up to 50% of Merge, LLC, to launch an Internet

• Moore and Argentine PO to Provide Latin American DM Service

  Moore Corp. Ltd., Toronto, has formed a joint venture with Buenos Aires, Correo Argentino S.A., the recently privatized Argentine Post Office, and Itron

• Land’s End Holiday Sales Risen 8%

  Lands’ End, Inc., Dodgeville, WI, had 1998 holiday season sales of $412 million, up 8.5% from holiday season sales of $380 million in 1997. The company

• Prosper NRG, Beldenergy Bow Utilities Marketing System

  Prosper NRG Marketing and Beldenergy have introduced Direct To Market, an interactive service to help pitch energy services to business prospects in deregulated

• Netscape Picks Annuncio For Data Automation Services

  Annuncio Software, Los Altos, CA, has been selected by Netscape Communications Corp., Mountain View, CA, to facilitate its marketing automation and one-to-one

• Multiple Zones, Wireless Dimension in Private Label Pact

  Computer direct marketer Multiple Zones International Inc., based in Redmond, WA, and Wireless Dimension (http://www.wirelessdimension.com) have signed

• Observers Fear End Of USPS Profit Trend, Sooner Rate Case

  The days of windfall U.S. Postal Service profits and low rate increases may be ending and the next rate case may come sooner than expected, fear mailing

• Live Feed Of Jordan Speech Boosts HSN’s Memorabilia Sales

  The Home Shopping Network, St. Petersburg, FL, broke into its regularly scheduled programming to carry Michael Jordan’s retirement as a professional basketball