Chief Marketer Staff

• Cataloger to Pay $525,000 for Using Unlicensed Software

  Oriental Trading Company, an Omaha, NE-based cataloger, has agreed to pay a software-piracy watchdog group $525,000 for using unlicensed copies of software

• Valassis to Launch Internet Coupon System

  Sales promotion company Valassis Communications Inc., (VCI), Livonia, MI, signed an agreement to purchase up to 50% of Merge, LLC, to launch an Internet

• Moore and Argentine PO to Provide Latin American DM Service

  Moore Corp. Ltd., Toronto, has formed a joint venture with Buenos Aires, Correo Argentino S.A., the recently privatized Argentine Post Office, and Itron

• TeleSpectrum and IDRC to Merge

  Two major outsourcing service bureaus, TeleSpectrum Worldwide Inc. and International Data Response Corp. (IDRC), have agreed to merge.According to TeleSpectrum,

• Short Cuts

  Dickenson Direct, Braintree, MA, named Liz McCleary-Sills associate account manager. Her background includes stints at State Street Consultants Inc. and

• Land’s End Holiday Sales Risen 8%

  Lands’ End, Inc., Dodgeville, WI, had 1998 holiday season sales of $412 million, up 8.5% from holiday season sales of $380 million in 1997. The company

• Direct Listline

  ALC Announces Musicians Musician’s Friend, a direct mail music gear company, has named American List Counsel to manage its catalog buyers of high-end

• Live Feed Of Jordan Speech Boosts HSN’s Memorabilia Sales

  The Home Shopping Network, St. Petersburg, FL, broke into its regularly scheduled programming to carry Michael Jordan’s retirement as a professional basketball

• Prosper NRG, Beldenergy Bow Utilities Marketing System

  Prosper NRG Marketing and Beldenergy have introduced Direct To Market, an interactive service to help pitch energy services to business prospects in deregulated

• Short Cuts

  In what is seen as the first such effort in the country, Meiji Life Insurance Co. has tied up with Cecile Co., Japan’s largest mail order service firm,