Chief Marketer Staff

• Lands’ End Reduces Staff, Stores, And Catalogs

  Lands’ End, Dodgeville, WI, will eliminate 94 of the 888 salaried positions in the company; liquidate the Willis & Geiger division; and close three of

• Acxiom/Direct Media Manages MacDonald Inventory

  Acxiom/Direct Media, Greenwich, CT, has taken over list management of the entire list inventory of MacDonald Communications Corp.These lists, which name

• Searle Moves: From Burnett To Draft?

  G.D. Searle & Co. pulled its direct marketing for Celebrex from Leo Burnett USA, Chicago, but not its general advertising. It looks like DraftWorldwide

• Direct American Marketers Settles With States

  Pennsylvania attorney general Mike Fisher announced yesterday a $3 million multi-state bankruptcy claim settlement with Direct American Marketers Inc.,

• Emerick To Advise DMA on B-to-B

  The Direct Marketing Association said that business-to-business direct marketing expert Tracy Emerick will work with the group to further develop its

• McHugh Reintroduces Postal-Reform Bill

  House postal subcommittee chairman Rep. John McHugh (R-NY) last week reintroduced a bill to reform the U.S. Postal Service, saying that while he expects

• Priority Fulfillment Enters Europe

  Priority Fulfillment Services Inc. has established a European presence. PFS Europe will headquarter in Maastricht, Netherlands, operating a call center,

• Toys “R” Us Names Kornblum Marketing Chief

  Toy giant Toys “R” Us, Paramus, NJ, has named Warren Kornblum, 46, senior vice president and chief marketing officer. Kornblum, formerly managing partner

• DIRECT Listline

  Restoration Hardware This new Restoration Hardware catalog list identifies 35,000 last-six-month buyers. They are 100% direct mail sold. The catalog offers

• Former DMA Chief Now Interim Head of Lillian Vernon

  Jonah Gitlitz, former president and CEO of the Direct Marketing Association, is leading the search for a new president of Lillian Vernon Inc. in his first