Acxiom/Direct Media Manages MacDonald Inventory

Posted on by Chief Marketer Staff

Acxiom/Direct Media, Greenwich, CT, has taken over list management of the entire list inventory of MacDonald Communications Corp.

These lists, which name more than 800,000 affluent career women, include the subscriber files to Working Woman and Working Mother magazines and the enhanced corporate master file, now known as Executive Woman LifeFiles. Acxiom had been awarded management of MacDonald file National Association of Female Executives last March.

Most of the names on the list are at home address and identify women in their 30s and early 40s who have a minimum average household income of $75,000. Subscribers to Working Woman have an average household income of $113,000.

For more information, call 203-532-2594.

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