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Chief Marketer Staff

  • International

    AUSTRALIA Weeties and Wiggles Uncle Toby’s created excitement for its Weeties cereal by getting Australian moms to tout the nostalgic brand to the next

  • Agencies

    All of a Piece

    We all know all about the traditional direct mail package.There’s an envelope. Inside there’s a pitch letter, a brochure, a response mechanism and a lift

  • Agency Moves

    Howard Schacter named senior vp-director of corporate communications at DraftWorldwide, Chicago. Also at the agency, Geoffrey Kehoe named senior vp-integrated

  • Mexico Phone Company To Acquire Telemarketer: Reports

    Telefonos de Mexico SA, Mexico’s largest telephone company, said it paid 375 million pesos ($36.8 million) for telemarketing company Servicios Administrativos

  • Call Center EIS Cites Slower Demand in 1998 Financials

    Call center operator EIS International, Inc., Herndon, VA, had fourth-quarter 1998 net revenue of $13.1 million, down from $21.3 million in fourth-quarter

  • Grassroots Reverb

    Musicland Stores Corp., Minnetonka, MN, signed Pepsi-Cola Co. of Somers. NY to sponsor Bandemonium, the latest rendition of an annual talent search conducted

  • CVS Tries New Prescription

    Drugstore giant CVS Corp., Woonsocket, RI, is testing customized promotions in three markets, with plans to add major metro stores this year and roll

  • A Life Worth Living

    Quaker Oats’ Life Cereal, which is known for featuring children on its colorful box fronts, has announced a nationwide contest to find a new trio that

  • Out of This World

    NEW YORK Having spun gold with David Kirk’s last creation, the Miss Spider book series, New York-based book packager/marketer Callaway Editions is expecting

  • Compaq Forms Web Marketing Division

    Compaq Computer Corp., based in Houston, has formed Compaq.com (http://www.compaq.com), a new division for marketing over the Web.The company said it