From All Sides Now
Posted on
by Chief Marketer Staff
MGM hires Frankel, BK vet Snelgrove. Santa-Monica, CA
Metro-Goldwyn-Mayer last month hired Keith Snelgrove away from brand marketing agency Frankel to serve as senior vp-worldwide promotions and corporate sponsorships. Snelgrove’s duties cover all of Santa Monica, CA-based MGM’s film, TV, music, interactive, home entertainment, and consumer product operations.
At Chicago-based Frankel, Snelgrove was director of client services for the agency’s global McDonald’s account, a post that put him in charge of promotional planning and execution, licensing strategies and retail merchandising programs. Before that, he spent 11 years in various marketing positions at Burger King.
