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Burger King Lends A Hand

Burger King of Miami, FL, deepened its tie-in program with Nickelodeon by signing on as sponsor for The Big Help, the network’s ongoing campaign to encourage

Agencies

The Net’s Horsepower

One reason shopping online proved so popular over this past holiday season was that the Web offered truly novel gifts, available nowhere at retail.Here’s

Marketing Services

Erika Woldman named account executive at Tucker-Knapp Integrated Marketing Communications, Schaumburg, IL. Also at the company, Susanne Stull named production

Deep Impact

Impact Communications Group, Chicago, has been restructured by parent Foote, Cone & Belding, with new management appointed by FCB Chicago president Brian

Agencies

Account-Specific Spotlight: Buffalo

Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

Agencies

Some Thoughts on 1999

1999 not only marks the end of a decade, but the end of a 10-year period during which direct marketers were constantly urged to change their management

Sitings

Dan’s Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right

Agencies

AirTran, What’s Wrong With You?

AirTran is a dinky airline that used to be called ValuJet until one of its planes crashed in the Florida Everglades, which didn’t do much for the airline’s

On the Net

Virtual Wall Street The web’s highest-stakes contest is off and running. RealTime Media, Haverford, PA, teamed with Internet advertising network Flycast

Ha-Lo Gives Holiday Shopping New Meaning

Ha-Lo Industries, Inc. stayed in full acquisitions mode over the holidays, purchasing two more companies.The Niles, IL-based agency bought Parsons International