Chief Marketer Staff

• Agencies

  Me Llamo Tinky Winky

  The itsy bitsy Entertainment Company of New York City and U.K.-based Ragdoll Productions have agreed to launch the wildly popular Teletubbies TV series

• Fueling Up

  The main reason convenience stores live up to their name is to provide travelers with liquid sustenance, be it gasoline or a more humanly palatable refreshment.

• Account Watch

  Upshot, Chicago, named by Procter & Gamble as agency of record for marketing innovation for the North American cosmetics category and its three brands

• The Action Man

  While athletic footwear brands like Nike and Reebok are rabid branders, most retailers that sell them are not. Take Footaction USA, for example. The $600

• Tupperware Plans Infomercial, Internet Strategy

  Tupperware Corp., purveyor of plastic storage products, sold by way of Tupperware parties in neighbors’ living rooms, is planning on expanding its direct

• Agencies

  The Europeans Are Coming!

  The U.S. Postal Service has stopped poking its finger into the eye of domestic competitors by abandoning the use of comparative advertisements.While these

• Moveable Feast

  It’s getting easier to shop from home these days. At least two online grocers have aggressive expansion plans for ’99 as they establish national brand

• Feel The Clean

  New York City-based Gotham Advertising will develop a sampling program and special offers as part of a campaign for Greenwich, CT-based Mentadent’s new

• Agencies

  The Thrill of Sales, The Agony of Service

  How exciting it is for direct marketers to consummate real business over the phone and the Internet! How sad it is that customer service and support,

• A Buy Year

  It was a record year for mergers and acquisitions in the marketing services industry in 1998, when a total of 77 transactions were completed, up 32.8