Nostalgia Flakes
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by Chief Marketer Staff
Minneapolis-based General Mills is celebrating the 75th anniversary of Wheaties by asking consumers to vote for their favorites among the numerous athletes who have appeared on the cereal’s box over the years. Ballots run on-pack. The 10 top vote-getters will reappear on shelves this spring.
General Mills has bowed a commemorative box featuring Bob Richards, Bruce Jenner, Mary Lou Retton, Walter Payton, Michael Jordan, Chris Evert, Tiger Woods, and Lou Gehrig. Separately, 18-ounce Wheaties boxes include a shrink-wrapped 1999 calendar highlighting athletes from the 1920s to the 1990s.
