Chief Marketer Staff, Author at Chief Marketer

Cyber Monday and Mobile Transactions

New research predicts that 30 percent of Cyber Monday transactions will come from mobile devices, translating to $750 million in mobile sales.

Agencies

The New Era of Social Marketing

Social networks have figured out creative ways to keep both the consumers and advertisers happy, ushering in a new era of digital marketing.

Email

Email Tricks to Boost Holiday Conversions

Take a peek at these email marketing tips that can help create emails that capture customers’ attention, receive a high open-rate and produce conversions for your business.

Agencies

Bringing Location and Weather Together

Delivering mobile ad messages to app subscribers based on location and weather data can mean success for advertisers, and The Weather Company is paying close attention to how these variables can help target consumers.

Agencies

Subway’s New In-Store Mobile Pay Solution

Subway’s new mobile app rewards users with loyalty programs and special offers, but it also allows them to order food and make in-store payments directly from the app.

Agencies

DuPont’s Online Video Success Story

DuPont’s success story with online video shows that when a brand is able to tell a story well, people will listen.

Agencies

Oh, That’s Good–The Campaigns Editors Loved in 2014

Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more…

Acquisition

Creating Effective Lead Gen Forms

When it comes to lead generation and search engine marketing, it’s critical to keep forms as simple as possible for users and optimized for searchability.

Digital

Digital Marketing Trendwatch

In case you missed it, mobile is the new desktop, and mobile devices will continue connecting brands and consumers in new ways moving forward.

Social

Social Media Content Marketing & B2B

Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.