Articles by Richard H. Levey

Infogroup's Dan M. Babb discusses the opportunities email appending offers direct marketers.

A marketing challenge: Should the Mitt Romney campaign go big and expensive on Super Tuesday at the risk of playing into the "he's too rich, too-tin-eared to be president" meme?

New media marketers may be missing sales opportunities by ignoring old media tactics, says King Fish Media CMO Gordon Plutsky.

Cloud computing isn't just another marketing buzzword. Marketers need to explore how it can affect how they do business. Here are 11 ways cloud computing can improve marketing: Read more: https://chiefmarketer.com/disciplines/directmarketing/eleven-cloud-computing-marketer-0224bnv3/#ixzz1nhbDRdgJ

Video adds a personal, powerful dimension to marketing emails, engaging viewers by showing them benefits rather than just telling them. Industry researchers such as Marketing Sherpa have reported that video in an email can lift conversion rates by 50%.

Arthur Sweetster, chief marketing officer at 89 Degrees, offers insight into capturing and using Big Data -- the ever-increasing volume of customer and prospect information available to marketers.

Richard H. Levey is senior editor of Chief Marketer. He joined Penton Media in 1997 as a member of the Direct editorial staff, covering beats such as database marketing, analytics and CRM. He was previously a market research project director at Simmons.

Marketing isn’t taught by the mathematics departments within colleges and universities, but some day maybe it will be. Each day, marketers are more dependent on the numbers. Metrics and measurements talk to marketers, revealing secret insights into campaigns. For example, data analysis shows how channel optimization makes money.

Are you part of the one percent that waits until February 14 to begin shopping for Valentine's Day? You're not alone.

Facebook's impending initial public offering may cause additional scrutiny on all marketers' data-gathering and data-mining practices. Dennis Dayman, Eloqua's chief privacy and security officer outlines some concerns for direct marketers.