Articles by Richard H. Levey

Data Gives Insight Into Avoiding Shopping Cart Abandonment

|  by Richard H. Levey

Ecommerce shopping cart abandonment rates have jumped by nearly 20 percentage points -- from the low-to-mid 50s to the low 70s -- during the last two years. While a closer look reveals the facts probably aren't as bad as the numbers indicate, they do represent a call for marketers to take a closer look at…

Chief Marketer Listline April 30

|  by Richard H. Levey

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Coupons Plus Discount Shoppers, fire chiefs from FireRescue magazine and Lombardi's Health Product Buyers.

Chief Marketer Listline April 16

|  by Richard H. Levey

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Chadwick's Credit Card Billing Statements, Crate and Barrel Charitable Donors, and Great American Bear Hunters.

Political Ad Dollars Haven’t Followed Voters Online

|  by Richard H. Levey

This year's election may be divisive and bitter, but one wouldn't know it based on the amount of online political advertising. Television and mail have remained the dominant channels for political advertising -- to the detriment of candidates, according to Katz 360's Andy Slater.

FTC Calls For Legislative Oversight of Data Brokers

|  by Richard H. Levey

The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.

Chief Marketer Listline April 9

|  by Richard H. Levey

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:   · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online