Customer Input Pays Off For Revamped Marriott E-Newsletter

|  by Richard H. Levey

At first blush, rewards statement design should be a no-brainer. By definition, a marketer is communicating with its most engaged customers. To paraphrase an old saying, any communication is good communication as long as the customer's name is spelled right. Right? Marriott International found differently when it reconfigured its rewards e-newsletter. The new design highlights…

Raising the Stakes

|  by Richard H. Levey

Of the five million people in Foxwoods Resort and Casino's data warehouse, four million hold the property's Dream Card. A new data initiative will help