Articles by Richard H. Levey

Apparel marketer Express Inc. is using its new credit card-based Express Next rewards program to reach out to consumers who don't actually own that branded credit card.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:   · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online  

A new study from Acxiom and Loyalty 360 highlights the disconnect between loyalty marketing's value and its practice among marketers.

Shoppers have thousands of ways to ask for products they want. But if a marketer's website can't recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings. The fashion marketer's…

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:   · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online   6FigureJobs.com Postal…

Observing customers and monitoring their feedback can offer important insight into their desires and consumption patterns.

A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices.

Think all Republican presidential candidates are the same? Silverpop's Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.

Loyalty aggregators offer consumers a chance to mass-manage the programs in which they participate. But are they good for loyalty program operators?

Paypal's slogan sets off the flight instinct in at least one reptilian consumer's brain.