The 2025 FIFA Club World Cup kicked off on June 14 in the U.S. While previous editions of this tournament have paled in comparison to the spectacle of the international World Cup, DAZN is betting this year’s club-level competition will feel different when all is said and done.

At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here’s how brands, content creators, and publishers can tap into human moments to truly resonate.

Premium nonalcohol beer brand Bero, which is co-founded by spiderman actor Tom Holland, is using a paid membership model to help drive repeat purchases.  Bero is untapping a niche for itself: premium nonalcoholic beer.   The brand launched in October 2024 with actor Tom Holland as the co-founder. Bero is targeting affluent consumers who are transitioning […]

Cannes 2025 felt different this year – and the senior executives who were there noticed. The cocktails and caftans still flowed, but the discussions were seemingly less on creative more on tech in the “real world.”  As Omnicom Chief Communications Officer Joanne Trout put it, “another hot, crazy Cannes is in the books, but this […]

  Tuesday June 24, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports Newsletter. Happy official start to the summer.    BIG3’S BIG MOVES BIG3 is teaming up with iHeartMedia in a major new audio partnership aimed at growing its reach ahead of the league’s eighth season, which tipped off June 14 […]

Grant Gudgel, SVP of Marketing at Verve, reflects on how the AI narrative at Cannes Lions has shifted from theoretical buzz to practical use cases, smarter segmentation, and long-term strategy.

In 2025, the Cannes Lions festival entered its third era of creativity.   The first era focused on the creative itself: the work that inspires consumers to change their behavior. Then media entered the mix, and the creativity tent grew to include how publishers, platforms and brands cultivate consumer engagement. This year, it was clear that […]

Questions from the audience included what size does a company have to be to consider using tools against disinformation and what types of tools can be used for threat protection, among others. 

This week’s hot takes on hot topics in experiential marketing cover Portal-Potties, National Rosé Day and Scrub Clubs.

Event profs are on an everlasting quest for meaningful ways to crack the code on engagement and connection. But some teams are turning the tables by encouraging their audiences to become the problem-solvers through vault-themed installations and experiences. Whether it’s a consumer company inviting fans to riddle their way into a life-sized safety-deposit box that […]