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Digital & Technology
Why LinkedIn Opening the API Is a Game-Changer for Executive Influence
With LinkedIn’s newly launched open API for personal profiles, which recently rolled out globally, communications teams can now unlock faster, more accurate and actionable insights.
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Cynsiders
By Any Other Name: Warner Bros. Discovery
Warner Bros. Discovery offered details on corporate names and senior leadership appointments for when the company separates in mid-2026. “Streaming & Studios,” which will be home to Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, HBO Max and Warner Bros. Gaming Studios, as well as their film and television libraries, will be […]
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AI
AI Can Do Your Job Better Than You Can (Well, Actually, It Depends)
There’s understandable anxiety about generative AI handling tasks that people used to do. But just because someone is using generative AI to churn out marketing copy or creative doesn’t necessarily mean the results are any good. Like any other tool, knowing how to get the most out of a large language model takes time and […]
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B-to-C Events
Experiential Trend of the Week: Diner Digs
They’re low-key, open long hours, and retro as heck, and as brands have figured out, they’re offering a full menu of engagement opportunities that invite audiences to grab a booth and settle in. Yes, we’re talking diners, and all the ways brands are harnessing the aesthetic. Diner experiences caught the attention of the editors of […]
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Programming
Why Fox Nation is Entering the Live Sports Game
Fox Nation, an SVOD that largely serves lifestyle and entertainment programming, is jumping into the live sports arena.
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Crisis Management
Federal Funding Cuts: Communications Readiness for Academic Medical Centers
While there may be little that can be done about federal funding cuts themselves, communication with key audiences, rooted in resiliency, advocacy and transparency is critical to avoid confusion and reputational damage.
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AI
ArcSpan Raises $5.2 Million To Accelerate Publisher Tool Kit For First-Party Data
The publisher monetization startup ArcSpan raised $5.2 million in a seed extension round Wednesday. It will use the fund to invest in its tool set, which simplifies how publishers can use their first-party data.
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Cynsiders
Here’s What to Do With AI: Question It!
Helen Katz, EVP, Research for Publicis Media, isn’t just an expert on data intelligence – she’s an exceptional communicator, recently picking up the ARF’s Erwin Ephron Demystification Award. And demystification is what the many of us in the industry need when it comes to AI, which is why Helen will be on hand for the […]
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B-to-C Events
SDCC 2025: Superfans ‘Find Their Mountain’ at Paramount+’s Lodge
From the fandom to the temps, it’s hot, hot, hot in SoCal this week, where EM has landed for what is arguably the superfan event of the year: San Diego Comic-Con. Among brands leading the experiential way once again is Paramount+ and its touring activation, The Lodge. The footprint is bigger and the IP is […]
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CTV Roundup
How Kidoodle.TV Keeps Inappropriate Ads (And Annoying Children’s TV Stars) Out Of Its AVOD Channels
Into every generation, a universally hated children’s television character is born. This, of course, poses a unique problem in a world of smart TV operating systems and content recommendation engines.
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