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  • PR Roundup: PR Lessons from the Signal Crisis, PR Employee Engagement and Job Satisfaction, UPS Launches Tariff Tool

    This week’s PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers.

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  • Lowe’s has top in-store customer service

    An analysis of Google reviews that mention store associates from top retail chains reveals the best and worst in-store customer service.   Lowe’s has the top in-store associates across its retail chain, according to a new report from review management platform Chatmeter.  Chatmeter used its artificial intelligence-powered software to analyze more than one million Google Reviews from […]

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  • True Religion CMO taps celebrities to boost brand

    Kristen D’Arcy is True Religion’s first-ever chief marketing officer. The brand hired her specifically to “unleash marketing” for the apparel brand, D’Arcy told attendees at the 2025 Shoptalk conference in Las Vegas in March.  Marketing initiatives giving a boost to the brand include having both paid and organic content from celebrities through its “Team True” […]

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  • What We’re Reading

    What happens when a former Court TV and Comedy Central exec writes a thriller? A pretty good mystery with legal doings intertwined with steady, dry wit.

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  • Family-friendly Events: Three Lessons from Crayola’s Colorful Pop-up ‘Reunion’

    Across its storied 122-year history, Crayola has never revived a collection of retired crayon colors—until now. As part of its year-long Campaign for Creativity, which centers on the vital role that color plays in inspiring creativity, the brand “unretired” eight beloved hues, then marked the occasion with a nostalgic, family-friendly pop-up “reunion” in New York’s […]

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  • Navigating Layoff Communication—With or Without a Plan

    Downsizing staff is never easy, but how it’s communicated can define a company’s reputation both internally and externally.

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  • Six Ideas from a Pet-centric Event to Spice up Your Conference Expos

    The show floor at VMX is alive with the sounds of cats purring, puppies barking and djs jamming. But this year, the Veterinary Meeting & Expo embraced a buzzy art theme that gave exhibitors a creative license to experiment. Around the Orange County Convention Center in Orlando, FL, 735 exhibits drew attendees in with crafts, […]

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  • It’s Not Linear Vs. Streaming

    It’s not either/or for linear TV and CTV. As the media ecosystem evolves, Viamedia CEO David Solomon explains why a hybrid model is a “gold mine.” Linear is shrinking as the media ecosystem evolves – but it’s still very much alive. Where does linear still have value to consumers and advertisers? Yes, linear is still alive […]

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  • Avoiding CCPA Privacy Pitfalls: Lessons From The Honda Settlement Order

    We all know it is difficult for participants in digital advertising to enter into contracts with every company to which they disclose personal information.  However, difficulty is no longer an acceptable excuse, especially after the California Privacy Protection Agency’s recent enforcement action against American Honda Motor Co.  That case highlights a critical compliance reminder for […]

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  • B-to-B Dream Team 2025: Meet Michelle Martin

    Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper.

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