It’s a brand-new year, and singles are taking the time to reflect, reset and restart their dating journeys with open hearts. The first Sunday in January is annually recognized as Dating Sunday, the busiest day for dating apps, and Tinder revealed the internal data to back this up: Swipe activity is nearly 20-percent higher than […]

Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Center’s West Hall, HERE Technologies’ 3,500-square-foot booth proclaimed in a banner overhead, “There’s more in HERE.” And from a design strategy perspective, there certainly was. For nearly a decade at CES, the location technology […]

When a cyberattack unfolds and users’ personal data is at risk to be compromised, companies cannot afford to waste time deliberating their next communication steps.

Gen AI is disrupting the ad testing market, enabling marketers to test the effectiveness of their content at a scale never seen before. Peter Daboll, Head of US at AI platform DAIVID, talks about the transformation – and the Super Bowl.   How is GenAI disrupting the ad testing market? GenAI, or AI more generally, […]

This week’s hot takes on hot topics in experiential marketing cover toy-sized pop-ups, a Fantasy Foodball Pool, and live from New York, it’s The SNL50 Experience.

Today, AI is being used in CTV for a variety of machine learning applications. But in the future, AI will drive an unprecedented level of personalization. In this interview at CES 2025, LG Ad Solutions CTO Dave Rudnick talks about the division’s new “moonshot” unit, Innovation Labs, and more ways technology is transforming the streaming […]

As we delve into the key takeaways from CES 2025, it’s evident that ad tech is going through a significant transformation, but the industry is no stranger to change. We spoke with industry experts who attended CES, and here’s what they had to say. 

Eight or so years ago, when Brent Jarvis joined US Wellness Meats, a beef company that operates the Grassland Beef direct-to-consumer business, the brand made a commitment to expand its reach by advertising in new channels. But it remained a small team of three without the requisite resources to produce creative and crunch data to […]

When popular golf lifestyle brand Malbon entered high growth mode, they turned to ShippingTree to unlock customized fulfillment operations that catered to their omnichannel approach. Rapid growth is a good problem to have. But, achieving rapid fulfillment is never easy. If your order fulfillment strategy can’t keep up with your growth, it can mean costly […]

At the recent Consumer Electronics Show (CES), Nvidia made two significant missteps: alienating its core gaming audience with a pricey, power-hungry new GPU, and frustrating investors by delivering vague, overly ambitious updates on its AI initiatives without providing concrete timelines or measurable progress.