Patty Odell
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Agencies
In a first, Amazon Shipping Boxes Promote “Minions” Movie
Those zany “Minions” are appearing on Amazon delivery boxes in a first-of-its-kind deal allowing a third party to use Amazon’s boxes for marketing purposes.
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Agencies
Is Coca-Cola’s “One Brand” Strategy Right for You?
Coca-Cola’s new One Brand strategy has marketers talking. This author analyzes the strategy explaining why this is an important move for Coca-Cola.
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Acquisition
3 Methods to Gauge Influencer Impact
These 3 methods of measuring influencer marketing may be commonly used, but we can all use a refresher.
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Agencies
Social Media May Be Best Marketing Tool for Event Attendance
It’s confirmed! Social media marketing is used by the majority of marketers to get attendees to events. This report from eMarketer gives us all the details.
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Events
FIFA Sponsors Visa and Coke Rethink Deals
FIFA sponsors are rethinking their deals with soccer’s global governing body and at least one, Visa, is thinking about jumping ship.
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Agencies
Clorox + The Bachelorette Bleachable Moments
This season of The Bachelorette has offered a number of Clorox Bleachable Moments that the brand is sponsoring through blooper videos.
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Agencies
5 Tips to Get Teens Attention
It’s not a simple task marketing to teens. Here’s are 5 tips that will get you into teen’s marketing sphere.
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Agencies
Marketing Hall of Fame Names Patagonia, Nike, Others
Four outstanding marketers were named to the 2015 Marketing Hall of Fame. We learn their journeys and the four share lots of lessons.
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Acquisition
How to Ask for a Client Referral: 7 Tips
You have a great client and you know that could recommend others, but how best to go about that. Here are seven ways to make sure the connection happens!
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Agencies
Bluetooth Keyboard Arrives with Trays of KFC Chicken
KFC’s Tray Typer is an innovative marketing tool that let’s customers use a bluetooth keyboard to text from their phones.
