Marketing Hall of Fame Names Patagonia, Nike, Others
Four outstanding marketers were named to the 2015 Marketing Hall of Fame. We learn their journeys and the four share lots of lessons.
Articles by Patty Odell
How to Ask for a Client Referral: 7 Tips
You have a great client and you know that could recommend others, but how best to go about that. Here are seven ways to make sure the connection happens!
Bluetooth Keyboard Arrives with Trays of KFC Chicken
KFC's Tray Typer is an innovative marketing tool that let's customers use a bluetooth keyboard to text from their phones.
7 Content Marketing Tools
This article delivers seven easy-to-use interactive content marketing tools to maximize the impact of your marketing.
“Fem-vertising” Proves Skyrocketing Effectiveness
"Fem-vertising" is making great strides as a new marketing method to put women and girls in a more realistic light.
Is the “Agency of Record” Model Outdated?
Has the "Agency of Record" model been replaced by "project" work? This article gives us some insight from both agency and brand experts.
Inside Cape Cod Chips, a Chance to Win $5,000
Are you feeling lucky? The “Ridiculously Good Bags of Cash” contest is hiding game pieces worth thousands in Cape Cod Potato Chip bags.
And the 2015 PRO Awards Finalists are …
Join us on June 16 in NYC to celebrate the 2015 PRO Awards winners. Also on the agenda: PROMONext, our fast-paced educational sessions with top brand speakers.
Puppies Delivered by Drone?
The Humane Society is out with a public service announcement sending a message about the cruelty of puppy mills through an unbranded video.
A Chat with Kevin Krone, CMO of Southwest
Kevin Krone, CMO of Southwest, shares his thoughts on a number of issues including the state of marketing, the company's rebranding and data.
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