Finding, engaging with and collaborating with influencers can be a very powerful brand marketing tool. Marketers can authentically tap and build trust by partnering with influencers who show a natural affinity for their brands product and brand values. But how much of an impact to these influencers actually have on a brand?
This article provides three methods for small business to start gauging the impact of influencers, but these methods can also be applied to larger brand marketing companies as well. These methods are commonly used, but we can all use a refresher now and again.