Marketing Hall of Fame Names Patagonia, Nike, Others
The author of this article, Allen Adamson, attended the 2015 Marketing Hall of Fame induction ceremony where four innovators were inducted. He writes about each person and their marketing journey:
Trevor Edwards, president of the Nike brand
Yvon Chouinard, founder of Patagonia
David Aaker, vice chairman of the consulting firm, Prophet
Shelly Lazarus, chairman emeritus of Ogilvy & Mather
