Patty Odell
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Agencies
Corona’s Holiday Beach Spot Breaks Records
Corona’s “O’ Tannenpalm” holiday beach spot has been running for 25 years. Here’s the story behind it, including interviews with the spot’s creator.
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Agencies
4 Advantages to Storytelling Marketing
Conveying the story of your brand is not a new concept, however it has become a strategic priority. Forbes.com outlines four benefits to storytelling.
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Agencies
96% of B2B Marketers Use Video Marketing: Report
Video marketing is a smart way to reach audiences on a one-to-one level and get them to engage with your content.
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Agencies
Unilever Pairs with Startups to Stay Young & Relevant
The Unilever Foundry program is experimenting with startups as a way to market its brands in the enterprising nature that a startup would.
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Agencies
Oreo Lets People Customize Packaging to Bolster E-Commerce
Oreo is in a fearless marketing stage as evidenced by its latest campaign, Oreo Colorfilled. Here’s a take on that campaign as well as a look back.
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Agencies
17 Insights to Understand the State of Agencies
As we get ready to transition to 2016, the state of agencies has come into view. Here are 17 charts that show the most interesting insights into agencies.
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Agencies
Chinese Attach Models to Buses for Marketing Stunts
It’s wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these crazy marketing stunts.
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13 Predictions for CMOs in 2016
Forbes.com asks CEOs, CMOs and executive recruiters what their predictions are for CMOs, and marketing departments in general, for 2016.
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Agencies
Dr Pepper’s Social Coupon Referral Campaign Takes Off
A recent social coupon referral campaign for Diet Dr Pepper helped drive sales and brand awareness with impressive results.
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7 Steps to Align Sales & Marketing
There’s been plenty of discussion about the benefits of aligning sales, marketing and product organizations, right? In some ways, though, it seems like there’s more talk and less action. The benefits to getting these teams in sync are numerous. You can drive higher—and faster—revenue growth. In-bound lead generation and follow up can be greatly improved, […]
