Corona’s Holiday Beach Spot Breaks Records

Posted on by Patty Odell

Corona has a holiday hit. Not only has it been running its “O’ Tannenpalm” holiday spot for the 25th consecutive year, it now holds the title of the beer industry’s longest consecutively running TV advertisement.

Holiday Beach CampaignThe brand must have a long string of successes, because we’re seeing it again this holiday season, on air from Thanksgiving through the New Year. What is new however is that this year Corona has released a video on its YouTube channel to let fans get a behind the scenes peek at some details surrounding the spot. The video includes an interview with Mike Rogers, the retired advertising exec who created the “O’ Tannenpalm” commercial.

Related articles:

Heineken’s Quinn Killbury on its New Line of Menswear

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.