Corona has a holiday hit. Not only has it been running its “O’ Tannenpalm” holiday spot for the 25th consecutive year, it now holds the title of the beer industry’s longest consecutively running TV advertisement.
The brand must have a long string of successes, because we’re seeing it again this holiday season, on air from Thanksgiving through the New Year. What is new however is that this year Corona has released a video on its YouTube channel to let fans get a behind the scenes peek at some details surrounding the spot. The video includes an interview with Mike Rogers, the retired advertising exec who created the “O’ Tannenpalm” commercial.