Patty Odell
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Agencies
Lean Cuisine’s Double-Digit Digital Turnaround
Jeff Hamilton, president, Nestlé Prepared Foods, shares how Lean Cuisine deleted the word diet from its marketing lexicon and turned the brand around.
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Agencies
Burberry Uses Snapcodes to Unlock Fragrance Content
Burberry is the first luxury brand to use Snapchat’s ‘Snapcode’ on its products in stores to encourage shoppers to scan the code to unlock exclusive content.
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Agencies
A Campaign is Mocked and the CMO is Out
Marketing missteps happen, and here’s another one. A video to promote Rhode Island mixed up images of buildings, among other mistakes.
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Agencies
3 Tools to Analyze Instagram Content
3 tools to track and analyze Instagram content and why you need them.
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Agencies
Nissan’s New CMO Calls AOR’s Work Sh _ _!
Nissan CMO Christian Meunier lit a roaring fire under the brand’s agency by publicly shaming it to bring new and innovative ideas to the table.
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Agencies
Brit + Co CEO on Why Snapchat is a New Partner
Brit Morin, the founder and CEO of Brit + Co, shares the company’s strategy on how to create content for Snapchat.
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Agencies
Honda Offers Sleek Driving Shoe with 2016 Civic
Honda is stepping out with a hot pair of sneakers sold with its 2016 Honda Civic as part of its new “Drive in Design” campaign.
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Agencies
Royal Caribbean CMO Jim Berra on Marketing the Mega Cruise Line
Jim Berra, CMO of Royal Caribbean International, on the brand’s social and digital strategy to market to Millennials and new cruisers.
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Agencies
Quick-turn Content Labs on the Rise
Agencies are adding space for content marketing labs to produce video and photo shoots and other digital content. Here’s what you need to know.
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How a CMO can Rise to CEO
More CEO spots are being filled by CMOs than ever, a trend anticipated to grow in the years to come. Learn how to make the jump.
