Nissan’s New CMO Calls AOR’s Work Sh _ _!

Posted on by Patty Odell
Christian Meunier, CMO, Nissan
Christian Meunier, CMO, Nissan

The new senior vice president, sales and marketing at Nissan, Christian Meunier, lit a roaring fire under the brand’s agency by publicly shaming it into ditching the “sh _ _” it was pitching and bringing some new and innovative ideas to the table.

It’s a shift in the dynamics between ad agencies and new CMOs, which usually end in a futile, timely and costly pitch by the incumbent, only to be tossed aside in the end.

This Forbes contributor, Will Burns, opines on what this type of action means to, not only agencies, but the brands themselves. It a fresh approach that offers the incumbent a chance to show they deserve the job, even if the process is painful, and to keep a mega account that would cost millions in lost revenue and an untold number of jobs. Plenty of lessons to learn here.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!