Royal Caribbean CMO Jim Berra on Marketing the Mega Cruise Line

Posted on by Patty Odell

Jim Berra markets the world’s largest global cruise line, Royal Caribbean International.

Jim Berra
Jim Berra, CMO, Royal Caribbean International

The CMO talks with about the brand’s social strategy and how it plans to market to up-and-coming cruise customers, including Millennials and new cruisers, as well as the importance of “failing fast.” He shares how his days play out, what his goals are since joining the company last July and the strategy behind the new “Come Seek” campaign.

Royal Caribbean places a lot of emphasis on digital, including using Periscope, Pinterest, YouTube and Instagram.

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