Patty Odell, Author at Chief Marketer

Gatorade, GE, NBC: What Marketers Need to Know About Gen Z

Top marketers shared the strategies needed in marketing to Gen Z, comprising 23 million Americans

Empowerment is the New Stereotype Women Hate

Here are three examples—Vera Bradley, Wrangler, Cosmopolitan UK—using the empowerment message—the latest stereotype women hate.

Agencies

McDonald’s CMO on Content, DDB and Other Stuff

McDonald’s CMO Deborah Wahl was onstage at Advertising Week this week with DDB CEO Wendy Clark who led the 16-week pitch—and won—McD’s business.

Agencies

Taco Bell’s CMO Marisa Thalberg on the New “Feast for $1 All Day” Promotion

Marisa Thalberg talks about why the Renaissance Festival theme of the new “Feast for $1 All Day” campaign will resonant with Millennials and more.

Agencies

Lost a Long-Time Client? Publish a Goodbye Video

Rinck Advertising has taken a novel approach to losing a 9-year client relationship, it created an online video saying farewell.

Agencies

Digital Transformation Pays Off in Bottom Line: Altimeter Study

A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.

Agencies

Which Technologies will Change the way we Understand Target Audiences in 2017?

As we know, understanding target audiences can make or break your campaign. If your message isn’t relevant and engaging your hard work is all for naught.