Patty Odell
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Agencies
Pre-Super Bowl Marketing is an All-out Blitz
Upwards of 25% of the cost of a Super Bowl spot can be tagged to Super Bowl marketing both pre- and post- Big Game Sunday.
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Agencies
Who Knew Tim Tebow Could Make Guacamole?
Avocados from Mexico has whipped up an integrated campaign with reminders that avocados are a key ingredient in a football-watching staple, Guacamole.
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Agencies
5 Ways to Help Millennial New Hires be Successful
When hiring Millennials, these tips can help the transition be successful and make the entire team sparkle.
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Agencies
Lady Gaga Appears in Tiffany & Co.’s First TV Spot
Lady Gaga appears in Tiffany & Co.’s first TV spot airing just before she takes the world’s biggest stage for the half-time show.
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Agencies
Guacamole Cannoli Anyone? Compliments of Honda for the Super Bowl
In addition to making its first TV debut during the Big Game this weekend, Honda is cooking up some Super Bowl snacks of its own—with free delivery!
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Agencies
PowerBar’s Gutsy Deal with Ryan Lochte
Nick Stiritz, senior brand manager PowerBar, takes us behind the scenes of the “Clean Start” campaign and the challenges working with Ryan Lochte.
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Agencies
In a Nod to Millennials, Head & Shoulders Bottles Made from Beach Plastic
More often, consumers, in particular Millennials, make purchases based on the brand’s corporate social responsibilities.
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Agencies
Agency Trust Hurt by Millennial Job-Hoppers
Millennials are job-hoppers; always on the lookout for the next big gig. However, there are some fixes to this problem. Here’s what you need to know.
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Agencies
Spicer’s Tweets Give Dippin’ Dots Major Marketing Opportunity
Old tweets by President Trump’s spokesperson Sean Spicer about Dippin’ Dots have handed the brand a sweet marketing opportunity.
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Agencies
Hilton, Prudential, Xerox, Nestlé Waters Discuss Martech Challenges
Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.
