Patty Odell
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Agencies
A Chat with Sweet Earth on its Meteoritic Rise to $25 Million in Sales
Former marketers Kelly and Brian Swette credit their backgrounds for this second edition of their lives with the goal to do something that had lasting value.
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Agencies
Unilever VP Piyush Jain Talks AXE, Hair and Influencers
Unilever has hired 30 AXE Hair Creators that created and pumped out content with a message to guys that styling is a simple skill once they settle on a look.
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Agencies
Need a Cup of Dunkin’ Coffee? Order Ahead with Waze
Dunkin’ Donuts and Waze have expanded their marketing partnership with Dunkin’ to become the first brand to embrace Waze’s new “Order Ahead” feature.
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Agencies
Tiger Beer Murals Made from Air Pollution
Tiger Beer is touring murals created with ink made from air pollution. The tour begins next month in London and travels to Berlin, New York and Singapore.
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Agencies
The Muslim Marketing Movement Marches Forward
Some of the biggest American brands—Cover Girl, Hyatt, Chevrolet—have made Muslims the focus of their marketing as part of a larger effort to be inclusive.
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Agencies
PepsiCo, Walmart, Starbucks Join YouTube Advertising Boycott
The YouTube advertising boycott could cost parent Google as much as $750 million.
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Agencies
What’s Driving CMO Churn?
A report from Korn/Ferry takes a look at time spent and the age of C-suite roles and why CMO churn is so high.
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Agencies
Tips to Act on Social Listening; The Good, the Bad and the Ugly
Three ways social listening can help improve business, as well as how to respond to comments, both positive and negative
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Agencies
Why Marketers Struggle with Data-Driven Customer Strategies
There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.
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Agencies
Shell Pivots from TV to Social Responsibility Storytelling
Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.
