Gerber CMO Aileen Stocks on Keeping up with Millennials
After 90 years in business, Gerber is facing some of its toughest competition yet. CMO Aileen Stocks on the challenges, its mission and its Smart Flow tech.
After 90 years in business, Gerber is facing some of its toughest competition yet. CMO Aileen Stocks on the challenges, its mission and its Smart Flow tech.
The TV spots broke last week and leave the viewer curious about what the star, Mindy Kaling, is up to.
A local Kia dealer is getting plenty of attention for a contest requiring participants to kiss a Kia for 50 hours.
In Warren Buffet circles, it’s well known that he likes—even loves—Cherry Coke. It is also well known that his company, Berkshire Hathaway, is Coke’s largest single shareholder.
U.S. adults will use their mobile apps 2 hours and 25 minutes per day; a 10.3% increase. Here are 4 ways to turn mobile marketing into a customer service.
A mobile ordering system will track every burger you eat, every salad you order, and whether you ordered those meals in-restaurant or at the drive-thru.
The duties of the influencer manager—with attractive salaries—vary from developing influencer relationships to strategizing and creating brand content.
Need to catch up on what's doin''? Here's our reader's top picks for March.
Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.
PepsiCo is launching a full season of activations around its MLB sponsorships, including sampling, concerts, contests and a branded bar in Yankee Stadium.