CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws
How marketers can prepare for future statutes without starting the compliance process from scratch.
How marketers can prepare for future statutes without starting the compliance process from scratch.
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
How The Times’ data strategy supports a view of the customer journey from end to end.
An explainer on first-party, second-party and third-party data.
Highly-curated brand partnerships are an attractive option that won’t explode the budget.
Winning strategies used by industry heavyweights in our latest roundup of chief marketers killing the game.
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
New consumer shopping patterns sparked by inflation and how brands can react to such concerns.
How the IRL pop culture meme helped Pizza Hut cruise to success.
A conversation with Sperry's CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.