Kaylee Hultgren
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Digital
Brands on Fire: Ally Financial CMO on Marketing Shifts During COVID-19
We chat with Ally Financial CMO Andrea Brimmer about the brand’s COVID relief offerings and how it’s reshaping its marketing strategy.
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Acquisition
How Jameson Adapted Its Marketing Strategy for the COVID-19 Pandemic
Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.
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Acquisition
Salesforce Director of Marketing Insights on Communicating to Customers During COVID-19
Six ways brands can communicate effectively to customers.
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Digital
Optimal Social Media Engagement Times For Marketers Amid COVID-19
Sprout Social reports new optimal times for marketers to post on social platforms in order to maximize engagement.
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Acquisition
Mastercard Global CMO Raja Rajamannar Talks COVID-19 Response, Sonic Branding and Hybrid Experiences
We spoke with Rajamannar about the brand’s marketing shifts, its sonic branding strategy and hybrid-digital events.
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Social
NFL Draft Partners With FaZe Clan on First Esports Clothing Collab
The NFL’s partnership with FaZe Clan marks the first-ever clothing collab between the league and a gaming organization.
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Acquisition
Marketers on Fire: General Mills’ Brad Hiranaga, Chief Brand Officer, North America
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Digital
Five Trends in Video Creative on YouTube in New COVID-19 Normal
Five trends in video creative popping right now on YouTube.
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Acquisition
Adobe Summit: Six Digital Marketing Trends Impacting Business in 2020
Marketing trends influencing business in 2020 according to executives at Persado and Adobe.
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Acquisition
SmileDirectClub, Nested Bean Offer Six Insights on Direct-to-Consumer Marketing
Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.
