Kaylee Hultgren, Author at Chief Marketer

AI

McDonald’s Chief Data & Analytics Officer on AI Upskilling and Empowering its Workforce

Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. Her keynote at MAICON earlier this month detailed how companies can reverse that trend.

Pop-Ups

Alienware and Twitch Create Sci-Fi-Themed Hybrid Activation for NYC Commuters and Streamers

Alienware and Twitch executives behind the activation discuss their strategic marketing goals, the inspiration behind the partnership and the challenges of bringing it to fruition.

Marketers on Fire

Marketers on Fire: Saucony Global CMO on ‘Run As One’ Campaign, Community Building, AI and Brand Growth

We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.

Events

AI, Trust and IRL: Five Takeaways for Marketers From the DOOH DPAA Global Summit

The 2025 DPAA Global Video Everywhere Summit on Oct. 14 gathered approximately 1,000 marketing, media, agency, brand and ad tech executives to discuss digitization and innovation within the digital out of home space. Following are five takeaways for marketers on the topics of AI, building and maintaining brand trust, and establishing human connections through experiences.

Conversations

Rinse CMO Jennifer Betka Dishes on New Brand Campaign, Customer Insights and Plans for Growth

Jennifer Betka has stepped into the CMO role at Rinse, a tech-enabled laundry and dry cleaning delivery service operating in 13 cities across North America. We spoke with her about its new brand positioning, customer insights and challenges.

Sponsorships

Verizon Kicks of FIFA World Cup Sponsorship With Launch of ‘Ultimate Access’ Rewards

Earlier this week Verizon launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for customers, with an assist from soccer legend David Beckham.

MarTech

G2, Notion, Deloitte: AI Insights from B2B CMOs at INBOUND

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND conference panel of CMOs from G2, Notion and Deloitte.

Branding/Marketing

PR Roundup: Cracker Barrel’s Logo Reversal, Swift-Kelce Engagement, J.Crew’s AI Backlash

This week’s roundup looks at Cracker Barrel’s controversial logo relaunch, Taylor Swift and Travis Kelce’s engagement, and the brewing backlash against J.Crew for using AI in creative.

From

Brands on Fire

Brands on Fire: Manscaped CMO Shares Strategy Behind ‘Send Face Pics Instead’ Campaign

Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and his approach to creator-led content.

Marketers on Fire

Marketers on Fire: Cisco SVP and CMO Carrie Palin on Women’s Sports, AI and B2B Thought Leadership

Cisco SVP and CMO Carrie Palin discusses the company’s recent Cisco Live conference, the brand’s involvement with women’s sports, AI use cases, B2B thought leadership and more.