Kaylee Hultgren, Author at Chief Marketer

New Sunbit CMO Shachar Scott Talks Fintech, Brand Trust and Marketing Leadership

Buy Now Pay Later platform Sunbit, which partners with merchants to offer consumer loans for everyday expenses like auto repair and dental care, has hired marketing veteran Shachar Scott as its first CMO. Having led marketing teams at Snap, Bumble and most recently Meta Reality Labs, Scott has joined the 10-year-old company to scale the […]

Brands on Fire

Brands on Fire: L’Oréal’s Chief Creative on Tapping Kevin Durant as CeraVe’s ‘New Face of Legs’

We spoke with L’Oréal’s Chief Creative Officer Adam Kornblum about CeraVe’s viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.

Marketers on Fire

Intuit CMO Thomas Ranese on Marrying AI + HI, Courting Younger Buyers and CMO Leadership

In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice.

Marketers on Fire

Marketers on Fire: Intuit CMO Talks New Platform Positioning, AI’s Role in Marketing and QuickBooks’ Latest Campaign

Intuit CMO Thomas Ranese discusses the company’s strategy for growth, its new platform positioning, the idea behind the new QuickBooks campaign and leveraging AI in marketing.

CES 2026

CES 2026: AI Practitioners Dish on What It Takes to Exit Pilot Phase

AI in marketing has moved beyond the theoretical to real-world applications that deliver on business outcomes. Those companies that have successfully exited the AI pilot phase share certain commonalities.

Brands on Fire

Brands on Fire: Oura Ring CMO on Ceramic Collection, Gen Z Marketing and Retail Partnerships

Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. CMO Doug Sweeny takes us through the details.

AI

McDonald’s Chief Data & Analytics Officer on AI Upskilling and Empowering its Workforce

Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. Her keynote at MAICON earlier this month detailed how companies can reverse that trend.

Pop-Ups

Alienware and Twitch Create Sci-Fi-Themed Hybrid Activation for NYC Commuters and Streamers

Alienware and Twitch executives behind the activation discuss their strategic marketing goals, the inspiration behind the partnership and the challenges of bringing it to fruition.

Marketers on Fire

Marketers on Fire: Saucony Global CMO on ‘Run As One’ Campaign, Community Building, AI and Brand Growth

We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.

Events

AI, Trust and IRL: Five Takeaways for Marketers From the DOOH DPAA Global Summit

The 2025 DPAA Global Video Everywhere Summit on Oct. 14 gathered approximately 1,000 marketing, media, agency, brand and ad tech executives to discuss digitization and innovation within the digital out of home space. Following are five takeaways for marketers on the topics of AI, building and maintaining brand trust, and establishing human connections through experiences.