
State Farm’s Head of Marketing on the Insurance Buyer Journey, Data-Driven Marketing, Gamers and Gen Z
State Farm's Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.
State Farm's Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.
Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.
A solid content-based marketing strategy is emerging as a more viable option for locating and converting high-intent shoppers in a post-cookie world.
A replay of our chat with SheaMoisture CMO Taydra Mitchell Jackson during a Brands on Fire LinkedIn Live.
For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.
Here's the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.
Four critical steps to focusing on the right KPIs instead of relying on vanity metrics.
Join us for a Brands on Fire LinkedIn Live on Thursday, Oct. 26, featuring SheaMoisture CMO Taydra Mitchell.
We spoke with Esther-Mireya Tejeda about transforming the consumer experience within the real estate industry, emotional segmentation, marketing to Latino buyers, and more.
Mastercard’s VP of Global Media Traci Spiegelman on connecting with audiences through sponsorships, evolving its Priceless campaign and creating purpose-driven campaigns.