Articles by Kaylee Hultgren

New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.

Four new strategies to consider when reallocating budgets during COVID times.

Apple has postponed the changes it is making to the use of its mobile ad ID technology until early next year.

The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.

Brands are adapting to a world of digital purchasing by enhancing their ecommerce efforts and focusing on marketing directly to consumers.

Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.

Brand marketers have begun to incorporate the automobile into activations to keep consumers safe during experiences.

How social media monitoring can be used to drive business decisions for brands.