Articles by Kaylee Hultgren

State Farm’s Head of Marketing on the Insurance Buyer Journey, Data-Driven Marketing, Gamers and Gen Z

November 2, 2023 |  by Chief Marketer Staff

State Farm's Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.

Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World

October 30, 2023 |  by Chief Marketer Staff

Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.

Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation

October 30, 2023 |  by Chief Marketer Staff

A solid content-based marketing strategy is emerging as a more viable option for locating and converting high-intent shoppers in a post-cookie world.

A Chat With SheaMoisture CMO Taydra Mitchell Jackson on LinkedIn Live

October 27, 2023 |  by Chief Marketer Staff

A replay of our chat with SheaMoisture CMO Taydra Mitchell Jackson during a Brands on Fire LinkedIn Live.

Landing a Role in the C-Suite: A CMO’s Best Advice

October 27, 2023 |  by Kaylee Hultgren

For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.

Brands on Fire: BeautyHealth CMO Dishes on Hydrafacial’s Marketing Evolution

October 27, 2023 |  by Kaylee Hultgren

Here's the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.

On Talking to Your CFO: Proving Marketing’s Value in Four Steps

October 20, 2023 |  by Chief Marketer Staff

Four critical steps to focusing on the right KPIs instead of relying on vanity metrics.

Brands on Fire LinkedIn Live With SheaMoisture CMO Taydra Mitchell

October 20, 2023 |  by Chief Marketer Staff

Join us for a Brands on Fire LinkedIn Live on Thursday, Oct. 26, featuring SheaMoisture CMO Taydra Mitchell.

Marketers on Fire: Anywhere Real Estate CMO on B2C Marketing, Emotional Motivators and Courting Latino Buyers

October 20, 2023 |  by Kaylee Hultgren

We spoke with Esther-Mireya Tejeda about transforming the consumer experience within the real estate industry, emotional segmentation, marketing to Latino buyers, and more.

Mastercard Global Media VP on Connecting With Consumers in a Fragmented Media Marketplace

October 13, 2023 |  by Kaylee Hultgren

Mastercard’s VP of Global Media Traci Spiegelman on connecting with audiences through sponsorships, evolving its Priceless campaign and creating purpose-driven campaigns.