The Benefit of AI Tools From a Consumer Data and Analytics Perspective
Increased awareness and access to generative AI brings creates ethical concerns, but there are also significant advantages to the adoption of AI for professional use.
Articles by Kaylee Hultgren
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.
IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss
Insights on third-party-cookie deprecation, diminished data quality and how to tackle data evolution, according to IAB's 2024 State of Data report.
Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0
Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.
Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
Michael Kaye, Director of Brand Marketing & Communications at OkCupid, discussed the brand’s use of genAI and how PR pros can leverage the technology.
4 Practical Questions to Ask About AI’s Marketing Applications
It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.
Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App
Don Julio Tequila is developing an app for the Apple Vision Pro, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. We spoke with DIAGEO about the process.
Six Solid Brand Activations at SXSW 2024
Check out these six solid brand activations at SXSW 2024, from Audible’s sound experience to Sharpie’s Creative Academy to Tide’s eco-friendly product invention.
Marketing Is Not a Foreign Language
More work must be done to educate stakeholders—particularly within your own organization—on how to understand, evaluate and engage with the work of marketers, our columnist argues.
How to Personalize AI to Optimize Business Processes With Custom GPTs
While some AI tools, like OpenAI’s ChatGPT, are incredibly flexible, they still have limitations. However, a new technology has been introduced that takes that flexibility a step further: custom GPTs.
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