Articles by Kaylee Hultgren

The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.

Not every brand that’s familiar to consumers is able to generate new sales consistently. For Pizza Hut, that’s where digital media comes in to drive incremental sales. AdExchanger looks at how the brand is leaning into a first-party data strategy through its loyalty program and website engagement.

The editors of Chief Marketer and Event Marketer are pleased to announce the winners of the 2022 Top Women in Marketing Awards.

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.

Three ways brands can capitalize on--and prepare for--an increase in social media traffic during the holidays.

Three key insights for marketing leaders who are seeking approval of technology investments.

We spoke with D’Arcy about lessons learned from previous marketing roles, the rise of influencer marketing, trends to follow in the D2C world and more.

Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally.

We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

Join us on Wednesday, Nov. 16, to learn how to overhaul your customer acquisition, retention and loyalty strategy for 2023 and beyond.