Pepsi CMO Todd Kaplan Shares Tips for Building Culturally-Relevant Experiences
Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.
Articles by Kaylee Hultgren
Noodles & Company Revamps Its Loyalty Program for First-Party Data Collection
How the company transitioned to a points-based loyalty offering for customers.
Hendrick’s Gin Activates an Underwater Fantasy World Spa Activation
Hendrick’s Gin’s multisensory, underwater spa experience in New York City featured plenty of the peculiar.
How B2B Social Marketers Can Balance LinkedIn Engagement With Conversion
Three tips for crafting messages that can increase your chances of resonating with target audiences on LinkedIn.
Marketers on Fire: Labcorp CMO Amy Summy
We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.
Kind Snacks Pops Up a Secret Farmers Market in New York City
A recent brand activation from Kind Snacks expected 500 attendees for its secret farmers market pop-up. Here's what happened when 8,000 showed up.
How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program
How the brand is converting customers with smarter data management.
Light + Fit Launches ‘The Comeback’ Program to Support Women Reentering the Workforce
We spoke with Light + Fit about the program and the brand’s mission, acquisition strategy, marketing shifts resulting from the pandemic, and more.
Three Ways Brands Can Optimize Ecommerce Experiences
Three ways businesses can enhance customers’ online experiences.
How Bloomberg Capitalized on a Subscription-Based Model to Fuel Growth
How Bloomberg has relied on multiple revenue streams to ensure the sustainability of its business.
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