Articles by Kaylee Hultgren

The 2023 CM200: Winners Announced

|  by Chief Marketer Staff

The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.

How Pizza Hut’s First-Party Data Strategy Boosts Incremental Sales

|  by Chief Marketer Staff

Not every brand that’s familiar to consumers is able to generate new sales consistently. For Pizza Hut, that’s where digital media comes in to drive incremental sales. AdExchanger looks at how the brand is leaning into a first-party data strategy through its loyalty program and website engagement.

Brands on Fire: e.l.f. Beauty

|  by Kaylee Hultgren

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.