Beth Negus Viveiros, Author at Chief Marketer

Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects

Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.

Agencies

Trifacta Creates a Tiered ABM Focus

Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs.

Agencies

Q&A: Steve Kozek on GE Capital’s Financial Marketing Challenges

At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.

Agencies

Engaging Professionals is Challenging for B2B Healthcare Marketers

Analytics and augmented reality are two ways healthcare marketers are reaching medical professionals, says Digitas Health’s Matt McNally.

MarTech

Lenovo CMO Roman Outlines Marketing Challenges

Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the “Jedi Challenges” augmented reality game.

Agencies

To Reach Donors, Nonprofits Turn to Marketers….And Sharks

Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance’s partnership with Shark Week.

Agencies

Q&A: Ben Wang on Arizona Coyotes’ Goals With Email

Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.

Agencies

Building Winning Webinar Programs

Marketers face numerous challenges when it comes to creating successful webinars, including limited resources, content and speakers, as well as determining what topics will really resonate with prospects.

Agencies

McDonald’s, Pizza Hut & More Chains Help Post Hurricane Harvey

McDonald’s, Waffle House, Papa John’s and many other fast food brands opened their doors and their hearts to first responders and displaced residents in the wake of Hurricane Harvey.

Agencies

B2B Millennials Place Value on Relationships: Survey

Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.