Beth Negus Viveiros
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Social
Q&A: How “Humankindness” Helps Dignity Health Engage Employees and Patients
Dignity Health’s Mark Viden recently chatted about the “Hello Humankindness” marketing strategy targeting both internal and external audiences.
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Profiles & Campaigns
AI Helps JP Morgan Chase Boost Customer Engagement
AI Helps JP Morgan Chase Boost Customer Engagement
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Profiles & Campaigns
Staples’ Martech Roadmap
Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.
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Agencies
Contact Center Turns Into Revenue Center for SAS
Tracking engagement with prospects has helped SAS turn its customer contact center into a revenue center
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Email
Be Human: 10 Email Marketing Tips
Are your email messages really connecting? At the MarketingProfs B2B Forum,
Michael Barber shared tips for engaging readers. -
Agencies
John Wiley’s Next Chapter Includes Improved Customer Data
Standardized customer data can lead to gains for numerous departments in an organization.
Frank Guastafeste discusses how John Wiley & Sons made that happen. -
Agencies
Nerf Guns and ABM Help Cybereason Hit Targets
A combination of creative direct mail, ABM and Nerf guns are helping cyber security firm Cybereason reach prospective customers.
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Agencies
B2B Content Marketing Success Improves: Survey
Nearly 65 percent of B2B marketers feel their content marketing programs are more successful than a year ago, according to a new survey.
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Engagement
The True Tale of Johnny Cupcakes
Johnny Cupcakes founder Johnny Earle shares the story of his
brand’s tasty experiential marketing strategy. -
Demand Gen
Webinars Engage Prospects for Iron Mountain and Recall
Webinars helped record management firm Recall educate customers and prospects, increasing brand positioning in a competitive space.
