Beth Negus Viveiros, Author at Chief Marketer

National Championship Excitement is Electric for Ideal

A competition to find the country’s top electricians is helping Ideal Industries build brand and draw new professionals to the trade.

Data & Analytics

6 Reasons to Keep Data Clean in 2018

Got bad data? Make keeping your data clean and current one of your new year’s resolutions in 2018.

MarTech

GE Digital Stays on Top of Martech Trends

Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.

Social

Bots Help American Eagle Outfitters Engage on Facebook Messenger

An interactive gift guide is the latest innovation in American Eagle Outfitters’ Facebook Messenger campaign to use bots to engage customers via social media.

Acquisition

Better Webinars in 2018: 10 Tips

Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.

Digital

Medidata Builds B2B Branding Platform on Hope

A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.

Technology

Powering Marketing With AI to Boost Revenue

From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.