April Berthene, Author at Chief Marketer

AI

Qualia Life CMO Lays Foundation for AI to Crawl, Source its Pages

After noticing an uptick in traffic from generative AI, supplements brand Qualia Life is investing in an AI friendly marketing strategy.

Archer goes for wacky and bold in its first national campaign

Branding/Marketing

Marketers on Fire: Archer’s VP of Marketing Dishes on Meaty Sales Uptick and First Brand Campaign

After a 90% surge in sales, meat stick brand Country Archer invests in a redesign and a national brand awareness campaign. Andrew Thomas, Vice President of Marketing, shares Archer’s marketing journey with Chief Marketer.

generative AI shoppers research more on your site instead of buy

AI

Shoppers From Generative AI Browse More, Convert Less

Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert.

Marketers

Big Green Egg Shifts to Storytelling Marketing to Modernize its Approach

Big Green Egg and Ace Hardware partner for contest giveaway to showcase neighborhood heroes. The initiative is part of the grill brand’s new way of marketing itself with lifestyle storytelling.

Shopper/Retail

Furniture.com Taps Agentic AI to Double its Repeat Shopper Rate

After listening to customer surveys, Furniture.com moves from being a lead generator to a marketplace with the help of AI agents. GM Dan Russotto says the goal is to double its repeat shoppers.

Shopper/Retail

Why Ace Hardware Says Being a ‘Late Mover’ to Retail Media is a Benefit

Ace Hardware unveils its Retail Media Network, RedVest Media, which will launch in October.

Reebok Sells Sporty Smart Glasses from Innovative Eyewear Inc.

Shopper/Retail

Innovative Eyewear Increases Sales, Brand Cachet With Reebok Licensing Deal

Reebok.com sells smart glasses from Innovative Eyewear. The manufacturer’s CEO shares how the Reebok brand license will propel sales for years to come.

NordicTrack Expands New Racing Feature to Bikes and Rowers

Shopper/Retail

How NordicTrack Expanded Its Gamified Race Feature to Boost Retention

Fitness technology platform iFit taps Ergatta to develop gamified racing content for its NordicTrack treadmills, rowers and exercise bikes to help retain members and spur them to exercise more frequently.