April Berthene
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Shopper/Retail
Stitch Fix CMO on its Rebrand, Influencer Marketing and More AI Tools
Stitch Fix is more than a year into its rebrand, which positions the apparel retailer as ‘empathetic’ to shopping frustration. CMO Debbie Woloshin sits down with Chief Marketer.
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Campaigns
The Hellmann’s Marketing Team Takes on the Sandwich Emoji
The mayonnaise brand’s latest campaign petitions emoji makers to add mayo to the sandwich icon. The larger aim: to insert the brand in culture in relevant ways, Unilever’s Senior Marketing Director says.
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Trends
Broadridge Survey: Most Companies Miss the Customer Experience Mark
A new survey finds that 71% of consumers say that most of the companies they do business with need to improve their customer experience.
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Tech & AI
Luxury Appliance Brand Fisher & Paykel Taps Agentic AI for Efficiency
AI agents now resolve 70% of Fisher & Paykel’s customer service product troubleshooting queries. Read how the New Zealand-based brand is infusing agents more into the customer experience.
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Pop-Ups
How Pandora’s Latest Pop-Up Activation Acquires New Customers
Jewelry brand Pandora’s month-long, pop-up store in L.A. had top-performing foot traffic and sales compared to other L.A. stores. Plus, 80% of customers were new, which was the No. 1 KPI for the brand looking to glow up its brand identity.
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Campaigns
Owlet Shares Marketing Strategy For New Camera and Lessons Learned from Previous Overspending
Owlet’s top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned when it shut off Google search ads.
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Shopper/Retail
Online October Sales On Track for Holiday Season
Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers pull forward their holiday shopping.
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Pop-Ups
Fordham University Taps Experiential to Cut Through in Higher Ed Marketing
Fordham University’s Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand awareness and battle the complexities of higher education marketing.
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AI
Target Debuts Enhanced AI Gift Finder for Holiday Season
Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.
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Shopper/Retail
Vktry’s Marketing Grows Up with First National TV Ad Campaign
Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to the next level after years of growth from social media videos.
