A New Year Means A New DMConfidential…Finally
Let’s be honest. The DMConfidential.com site is really ugly. It’s so ugly it’s like a built-in suite of Yo’ Mama jokes, except ours are Yo’ Site jokes, like Yo Site so old even the Way Back Machine version looks newer. Yo site so old, it’s what you see is what you don’t get. Clearly, our jokes are about on par with the site, and given how seemingly critical we can be, we could stand to hear a little bit of “Practice what you preach.” And while it doesn’t show on the outside, for years the debate about the look and feel has raged internally. The problem is one of metrics. As a publication, we don’t enjoy the same conversion metrics. A funnel exists, but there is a lot of noise in the system. Success is many things too – pageviews, comments, shares, new signups. It’s also advertisers and their satisfaction. More than anything it is brand and what that brand means.
As our jokes suggest, DMConfidential is not just one of the oldest looking sites but one of the oldest publications. Next year, we will be celebrating our 9th year. Design aside, many things have changed with the publication, one of them being the audience. A look at the title tag for the site gives some indication, “Affiliate Newsletter. Affiliate Deals.” More than the design, what we started asking ourselves internally was what does that title mean? We know who we are, but we’re not sure that others actually know who we are. Giving the site a face lift would make us look better, but it would not necessarily explain what we do. We assume that our readers know who we are, that our articles and focus on performance-based marketing tell the tale. Not surprisingly, they do not.
Our friends know us. Those who have been with us for the past three, four, and more years do. The key is that they know us. They know more about the people behind it than what the publication necessarily means. That’s what we are changing in the New Year. We will still be us, but we would like for everyone else to have a better sense of who we are too. We are less a publication and more a part of a broader community. The natural question is What community? While we do have a heavy emphasis on performance-based marketing, we realized that we are about customers and the strategies by which companies acquire customers. We will continue being a weekly chronicle of news, analysis, and market sustainability. We will also have a closer alignment and integration with the premier events that we cover. So, coming this LeadsCon, DMConfidential will become Customer Acquisition Strategies Weekly.
We couldn’t have gotten here without you, and we couldn’t be more excited about the opportunity to continue to serve you. You are more than performance marketers. You are customer acquisition personified, and we look forward to being your voice for the broader world.
