86% of Publishers Will Offer Mobile Display Ads Within the Next Three Months
According to research from PaperG, a local display ad platform, 94.3 percent of U.S. ad sales executives say publishers plan to offer online display ads to advertisers in the next three months, while 85.7 percent will offer mobile display ads. Additionally, 62.9 percent plan to offer daily-deal ad inventory, while 34.3 percent will offer Facebook ads. Nearly 69 percent of ad sales executives say better education on the value of digital ads would help sell more digital ads, while 54.3 percent say spreads to show clients and 51.4 percent say better reporting on ad performance. According to eMarketer, U.S. advertisers are set to spend $2.6 billion on mobile advertising this year, up 80 percent from 2011. (eMarketer)
