Content Marketing is NOT Advertising
This article offers tips on preparing and evaluating content marketing and yielding benefits.
This article offers tips on preparing and evaluating content marketing and yielding benefits.
When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.
Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.
Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.
Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.
The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.
LinkedIn is replacing the "Products" and "Services" pages with "Showcase" pages. What does that mean for you?
Now's the time to take some steps to get fans and followers of your brand's social media channels more active.
Unilever, Microsoft and Google are using a startup's mobile platform in Asia that exchanges marketing promotions with free airtime for users.
Posting video on YouTube can bring some real life to your brand, but don't forget to SEO it. Here's 4 steps.