7-Eleven’s approach in app development is what many retail marketers expect, to create utility for customers to find stores, use digital coupons and to serve promotions and special offers.

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group This is the fifth in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable, scalable revenue performance from marketing. We call this Revenue Marketing

At last month’s LeadsCon conference in Las Vegas, Joeri Weyenberg, vice president of marketing for Kaplan University, was named LeadsCouncil’s 2013 Executive of the Year. He was part of a list of 18 distinguished nominees, who each exhibited a dedication to a high standard of lead-generation best practices. To learn more about Weyenberg and his…

A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.

Lists featured this week include National Review and Coverking Package Inserts.

Perfecting the art of creating effective landing pages on desktop displays is hard enough, but marketers are now forced to contend with the challenge of crafting landing pages that perform well on the smaller screens of mobile devices. According to the latest numbers from comScore, 133.7 million people in the U.S. owned smartphones in February,…

If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that.

A small change Facebook recently made should give it a few brownie points in marketers’ eyes: the social network now lets brand pages post “dark,” or unpublished, posts.

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first quarterly strategy guide.

In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.