DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best practices in the education space and beyond.

Businesses are increasingly investing in tablets for employees instead of replacing existing...

KISSmetrics, a Web analytics provider, has put together an infographic looking at how the use of colors can influence conversions and behavior. Here are some interesting pieces of data from the infographic: –

According to a report from the IDC, mobile ad spend will increase 55-65 percent to finish 2013 at around $7 billion in the U.S. In 2012, the mobile advertising market grew 88 percent, which was slower than the 125 percent growth in 2011. The IDC also shares that mobile display ads got $1.7 billion in…

Facebook marketing is the subject of countless articles, blog posts and studies these days. The social network, which welcomed more than 144 million unique visitors in February, has been hailed as an effective channel by some, while others scorn it as a waste of money. But “the Facebook problem” is this: “brands have forgotten about…

Whether you’re running a site that wants visitors to make a purchase, download a white paper or watch a video, if you’re not focusing on landing page optimization and conversion funnel testing, you’re not squeezing the most out of every visit your site gets. Amman Badlani, associate director of online marketing and analytics for Planed…

To be relevant, brands need to add dimensions of time and context to their customer interactions.

The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.

Eloqua, a marketing automation provider acquired by Oracle in February, has put together an infographic lending some hard numbers to determine whether social CRM is just an empty buzzword or a meaningful trend worthy of attention. Here are some of the findings included in the infographic: –

Foursquare hasn’t hit its stride yet in 2013, despite its steadfast adherence to the idea that it can become the “location layer for the Internet,” as Foursquare co-founder Dennis Crowley says. Jon Evans at TechCrunch asks a pertinent question: Does anyone actually think that Foursquare has a better chance of being the location layer for…