2012 PRO Award Finalist, Best Creative: Evolution for Pernod Ricard USA

Posted on by Brian Quinton

The "Jameson 1780" interactive campaign invited fans to uncover which of their Facebook friends "stole" a barrel of John Jameson's brew from 18th-century Dublin. Players sign in using their Facebook login, then "question" various townspeople on video until the clues narrow the choice down to one of their friends.

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200