2012 PRO Award Finalist, Best Creative: Evolution for Pernod Ricard USA

Posted on by Brian Quinton

The "Jameson 1780" interactive campaign invited fans to uncover which of their Facebook friends "stole" a barrel of John Jameson's brew from 18th-century Dublin. Players sign in using their Facebook login, then "question" various townspeople on video until the clues narrow the choice down to one of their friends.

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