Lessons From the Past: Ideas from 2010 Black History Month
Those thinking of creating retail campaigns tailored to African American consumers can get some good ideas from these initiatives, which were done last
Room at the Inn
La Quinta is in the business of putting people up for a good night's rest at any of its 800 mid-scale hotels. It is also in the business of making sure
Starbucks In-Store Web Channel Connects With Coffee Drinkers
When so many of your customers log onto the Web in-store, there's a lot of logic in owning the connection. In a move expected when it lifted all fees
Priming Your Preheaders
You no doubt know the importance of slaving over your subject lines and headlines until you perfect your prose. But you may not be so conscientious when
Provo Gets Crafty with Multimedia
Crafters are creative sorts, so it stands to reason that when marketing a new product to them, you'd want to get creative as well. Provo Craft did just
Mobile March of the Penguins
It's got football and baseball, sure, but basically Pittsburgh is a hockey town. After all, the Pittsburgh Penguins have brought home three Stanley Cups,
Analysis Makes B-to-B Catalog Pages Work Harder
EVEN THOUGH NEARLY HALF OF ITS ORDERS now come in via the Web, a print catalog is still an essential vehicle for generating sales for Trainers Warehouse.
Rewarding Those Who Have It All
HERE'S THE MILLION-DOLLAR QUESTION: how best do you reward shoppers spending upward of $1 million a year when their loyalty transcends traditional rewards?
10 Tips for Marketing to African Americans
Create an emotional connection with African American consumers with appropriate thematic and product partners. Think Partner with brands African American
Stepping Out: Data helps Spring-Green Lawn Care eliminate two-step sales process
The lawn-care industry's traditional prospecting methods might kindly be deemed convoluted. A potential supplier calls a lead and requests the opportunity
