Brains and Beauty
The proof of any marketing strategy is in the final metrics, but on the way to that goal, execution counts. In the PRO AWARDS competition, Promo annually
The Anatomy of Canon’s 2D Bar Code Promotion
With an eye toward boosting in-store sales, Canon is testing 2D bar code labels on its printers. Like other brands that have tested 2D or QR codes
Halloween Spending Expected to be Up
Halloween is back in style. Some 148 million Americans will enjoy the holiday this year spending considerably more than they did last year
