The Name Game
When it comes to naming rights for stadiums, it's not just brands that are calculating the ROI. Some of those venues are named for banks receiving federal
Spread the Wealth With More, Smaller Prizes
With marketing budgets becoming tighter and tighter, one good strategy is to offer a handful of “baby carrots” as prizes for games
Minding the App Store: Downloads on the Rise
Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching the mobile Web to browse or search are iPhone users
Let’s Make a Deal: Consumers Want to Play Online
Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler
Tip Sheet/Incentives April/May 2009
Helpful HintsPREMIUMS Why Premiums Work at Retail Premiums and incentives are a sure-fire way to gain attention at retail via online promos, in-pack,
Economize Those High-Cost Vehicle Tours
It's time to step on the gas. Brand-tour marketing may be expensive, but there's never been a better time to hit the road
Opportunity Slips Through the Slot
For mailers who can take a loss, this is a great time, and a less-cluttered channel, to build market share
Tip Sheet/Web April/May 2009
Helpful Hintstwitter Twitter, Don't Fritter Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns rocking, as noted
Full Court Press
Know the Business Objectives Make sure there is sound understanding of a company's business objectives. Since sponsorship is a big part of the marketing
The Incredible Shrinking Mailbox: Shifting Mail Volumes Reflect Channel Use Changes
Direct mail's role as a mass-marketing response driver has all but vanished during the past decade, according to a study from consulting firm Winterberry Group. But opportunities still exist for leveraging data in pursuit of better targeting, and for integrating mail with other channels
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