Tip Sheet/Incentives April/May 2009
Helpful HintsPREMIUMS Why Premiums Work at Retail Premiums and incentives are a sure-fire way to gain attention at retail via online promos, in-pack,
Economize Those High-Cost Vehicle Tours
It's time to step on the gas. Brand-tour marketing may be expensive, but there's never been a better time to hit the road
Align Your Prize With Your Audience
The more a giveaway item aligns with the target demographic's interests and the more directly it ties to the consumption of the brand
Contests: Did You Know…Games Spending is Up?
Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler
Use Video to Boost Search Results
Video search results are 53 times more likely to appear at the front of a Google search than text pages, according to Forrester Research analyst Nate Elliott. Google “blends” all kinds of content, including news stories
The Incredible Shrinking Mailbox: Shifting Mail Volumes Reflect Channel Use Changes
Direct mail's role as a mass-marketing response driver has all but vanished during the past decade, according to a study from consulting firm Winterberry Group. But opportunities still exist for leveraging data in pursuit of better targeting, and for integrating mail with other channels
Full Court Press
Know the Business Objectives Make sure there is sound understanding of a company's business objectives. Since sponsorship is a big part of the marketing
Tip Sheet/Web April/May 2009
Helpful Hintstwitter Twitter, Don't Fritter Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns rocking, as noted
Opportunity Slips Through the Slot
For mailers who can take a loss, this is a great time, and a less-cluttered channel, to build market share
Drummer Pulls Off Best Net Marketing Promo Ever
Journeyman session drummer Josh Freese has just finished what was arguably the most creative promotion of online content in Internet history
